Nike

Brand social strategy and playbooks for primary and categorical social handles. Creative campaigns and editorial concepts across social, digital, app and .com. Content franchises, always on social themes, Selected X product collections, YouTube Kids Playlist, and several always on social themes.

Apparel has the power to transport individuals into new realities. Drawing on this insight, we developed Selected X as an editorial interview series exploring how Nike’s collections impact personal expression and identity. We interviewed influencers to discover where these curated Nike collections transported them, creating surreal virtual backgrounds that visually represented each individual's unique feelings and stories.