Beats By Dre
Challenge. Reverse the plummeting decline of social engagement and product sales.
Solution. Delete the feed. Create a platform with and for the fans of the brand.
Results. Exponential growth in all social metrics, correlating to exceeded sales targets.
Deliverables including social strategy, advertising, branded content, social franchises and all production.
Solo Creators
Giving a spotlight to solo creators, we shared their inspiring stories of overcoming adversity, pursuing their dreams and finding their creative zone through music.
SOLO PROJECTS
SOLO PROJECTS is a low-stakes reality competition show where two creators face off to complete unconventional, creativity pushing assignments – all within 3 hours, the battery life of Beats Solo headphones. Hosted, judged, and tested by internet personality Zac Fox, each episode culminates with their work being put to the ultimate test. It's a thrilling race where imagination meets innovation, all powered by Beats.
Watch the trailer to episode one featuring
Nicole Mclaughlin and Spencer Badu.
LESSONS
LESSONS is a series that reveals the untold, vulnerable stories of elite athletes, focusing on how their greatest failures paved the way to becoming true champions.
Always on social content strategy, creative themes, production and community management. Partnering with influencers on mutually beneficial creative collaborations. Authentic support and stories of inspiration. Including Telfar Clemens, LaQuan Smith, Simone Biles, Verdy and many others. Across digital and social platforms including instagram, youtube, twitter, snapchat and tiktok.
SOCIAL BEATS
